This project included Education Design from servitization to brand identity and marketing. The course Digital Business Master Class was a spin off from Information Technology Program at Aalto University School of Business.
The course brand was designed based on the existing program elements, twisted with local elements considering the international audience. The target group was international graduate level students, average age of +30 years.
The course marketing was launched to international education markets, for which I designed materials and marketing plan. In addition, all official course materials were produced according to visual identity.
Servitization of education plays a significant role in intensive education export. It must be aligned with the substantial content of course and education methodologies, but also support the students' experience of living in a city abroad.