Planning marketing campaign and designing marketing materials for Information Technology Program at the Aalto University School of Business. The purpose was to promote student application period and project establishment with business partners. Marketing campaign was built around the theme "Create your story" featuring alumni stories. Materials were produced mainly in print and included a brochure, sticker set, poster set, tote bag, and a roll-up in addition to social media images and campaigning.
Photo credits: Kenny Ronkainen.
Original visual identity (logo and icon set, color scheme, typography) credit: Anne Pasanen